Fairfax Partners with Carton Recycling Group to Boost Carton Recycling


Oct. 26, 2016
For Immediate Release

Fairfax Partners with Carton Recycling Group to Boost Carton Recycling

Fairfax County has partnered with carton recycling nonprofit Carton Council to launch an awareness campaign to increase recycling of food and beverage carton packaging throughout the county. The county recently added food and beverage cartons to its recycling program. The campaign aims to further boost the county's recycling rate by letting residents know that food and beverage cartons such as those used for milk and orange juice containers can now be recycled and should be thrown in the bin where residents currently recycle their glass, plastic and cans.

"Fairfax County currently offers a wide variety of disposal and recycling services to our residents, including traditional curbside and drop-off services, as well as free E-waste and household hazardous waste drop-off every day," said Charlie Forbes, chief of recycling for Fairfax County. "Knowing what is recyclable and what isn't can be confusing; our partnership with the Carton Council will help us to increase awareness about the different types of food and beverage cartons that can be recycled."

The county's recycling rate of 50 percent is well above Virginia's state minimum requirement of 25 percent.

"We want to ensure every resident throughout the county knows they can now recycle cartons they use every day like milk, orange juice and broth. This campaign focuses on advertisements to disseminate and maximize the reach of our message," said Carla Fantoni*, vice president of communications at Carton Council, a group of carton manufacturers united to expand carton recycling in the United States through strong private-public collaboration. "We are excited to work closely with Fairfax County, which is already doing a lot to help residents recycle right."

This awareness campaign in Fairfax County is scheduled to last until November 2016. Carton recycling is now available in close to 60 percent of American households nationwide. Recycling cartons helps reduce waste and landfills and also reuse our natural resources as cartons are recycled into paper products like paper towels, napkins, and even building materials. Residents can learn more about carton recycling by visiting recyclecartonseastcoast.com.

*Interviews with Carla Fantoni, Vice President of Communications at Carton Council, are available upon request.

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Fairfax County is the most populous jurisdiction in Virginia, with approximately 1.1 million residents, and has a larger operating budget than several states. The county's Solid Waste Management Program provides curbside collection service to approximately 44,000 homes, with the remainder receiving collection service from private-sector companies. Disposal service for all collectors and residents who chose to self-haul are provided through two recycling and disposal centers, which also offer specialty waste management and other related services intended to benefit and protect the local environment. For more information on the Solid Waste Management Program, visit www.fairfaxcounty.gov/living/recycling.

The Carton Council is composed of four leading carton manufacturers: Elopak, SIG Combibloc, Evergreen Packaging and Tetra Pak, as well as an associate member, Weyerhaeuser. Formed in 2009, the Carton Council works to deliver long-term collaborative solutions in order to divert valuable cartons from the landfill. Through a united effort, the Carton Council is committed to building a sustainable infrastructure for carton recycling nationwide and works toward their continual goal of growing carton recycling in the U.S. The Carton Council has successfully partnered with dozens of counties and cities across the country to launch large-scale public education efforts educating and motivating local residents to recycle their food and beverage cartons and increase their positive environmental impact.

Fairfax Partners with Carton Recycling Group to Boost Carton Recycling
Campaign focuses on helping residents to reduce waste by recycling cartons

 

Contact: Matthew Kaiser, Public Information Officer 
Department of Public Works and Environmental Services 
703-324-8455, TTY 711

 


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