Regional Litter Prevention Campaign
The Trash Free Potomac Watershed Initiative, or “Initiative,” is a regional effort coordinated by the Alice Ferguson Foundation. The main goal of the Initiative is to have a Trash Free Potomac by 2013. Supporting objectives include reducing trash and litter, increasing recycling, education and awareness of trash issues in the Potomac River Watershed.
Fairfax County is one of many local governments, federal agencies, businesses, resident groups and elected officials taking an active role in this effort.
Key elements of the Initiative:
- Regional Trash Treaty
- Annual Potomac River Watershed Trash Summit
- Annual Potomac River Watershed Cleanup
- Regional Anti-Litter Campaign
In the Regional Anti-Litter Campaign, the objectives are to increase awareness, identify why people litter and to create a targeted strategy to modify the littering behavior.
Major Findings About People Who Litter
- They litter to keep their personal space clean (cars, yards). But personal space is a very narrow zone and does not extend to the neighborhood or beyond.
- They see their behavior as having very little impact.
- They are not concerned with breaking the law; 92 percent believe they won’t get caught.
- There is evidence that there is a complicated picture of gratification for many litterers.
- To learn more about this program or to volunteer, visit the Alice Ferguson Foundation or call 202-973-8203, TTY 711.