Fairfax County Launches Pages on Facebook, MySpace and YouTube
June 6, 2008
- Fairfax County creates pages on three popular social networking sites
- “By establishing a presence on Facebook, MySpace and YouTube, we are expanding our communications efforts and getting our content to where the eyeballs are,” said Merni Fitzgerald, director of the Office of Public Affairs.
- Social networking pages added to Get Fairfax County campaign.
In an effort to expand Fairfax County’s online presence and reach a younger audience, Fairfax County recently launched pages on three of the most popular social networking Web sites: Facebook, MySpace and YouTube.
Social networking has changed the way people communicate with each other on a daily basis, especially those who fall into the Generation Y category (born between 1983 and 1997). Facebook and MySpace are social networks that are shared among “friends.” YouTube is a video-sharing service that allows users to upload, view and share video clips.
“With millions of people spending hours of their time on these social networking sites, it is becoming increasingly difficult to draw people to other Web sites,” said Merni Fitzgerald, director of the Office of Public Affairs. “By establishing a presence on Facebook, MySpace and YouTube, we are expanding our communications efforts and getting our content to where the eyeballs are.”
The Office of Public Affairs maintains the content for these sites, which is often repurposed from existing material. For example, the video clips currently available on the county’s YouTube page were produced for Fairfax County Government Channel 16. The site currently includes videos on making an emergency supply kit, becoming a police officer and signing up for the medical needs and social needs registries, among other topics.
Content on the Facebook and MySpace pages can also usually be found on the county’s Web site, and photos and videos will be uploaded there as well.
The three pages have been added to the Get Fairfax County campaign, which consolidates all the ways residents can stay connected with the county. In addition to the social networking sites, information is available on 703-FAIRFAX, News to Use, e-government services, podcasts, RSS feeds, Weekly Agenda and emergency alerts.
For more information, call the Office of Public Affairs at 703-324-3187, TTY 711.
Fairfax County Office of Public Affairs
12000 Government Center Parkway, Suite 551
Fairfax, VA 22035-0065
Contact: Merni Fitzgerald, Director of Public Affairs
703-324-3187, TTY 711, Fax 703-324-2010
Media Pager: 703-324-NEWS (6397)
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