Gift Cards

The Consumer Affairs Branch offers a variety of educational information and tools to assist consumers.

Buying a Gift Card

  • Know what type of card you want:
    • Retail gift cards can be used only at a specific business or restaurant.
    • Bank gift cards can be used at any location that accepts cards from that bank network.   
  • Buy directly from a business or bank. Avoid online auction or classified ad sites, where the cards may have been stolen or counterfeited. Be cautious about buying gift cards from a business in financial trouble; a company in bankruptcy may not be able to honor its cards. 
  • Review the card’s terms and conditions before you buy to make sure the card’s a good value. For example, are there activation and/or transaction fees? What’s the issuer’s responsibility if the card’s lost?  Does the card have an expiration date?  
  • Gift cards issued by Virginia merchants must include disclosures outlined in §59.1-531 of the Virginia Code. If the card doesn’t include an expiration date or if it will diminish in value over time, it must include a telephone number or Internet address where you can get information about the card’s expiration date and diminution in value over time. 
  • New rules for gift cards went into effect on August 22, 2010.  The rules require expiration dates to be clearly disclosed on the card and fees disclosed on the card or its packaging along with how and when fees can be charged. Before giving a gift card, make sure you and the recipient read the fine print.
  • Inspect the card before your buy it. Reject the card if protective stickers are missing or if PINs are exposed. These are signs of tampering.
  • Register the gift card online if the service is offered.
  • Keep your receipt and any paperwork associated with the purchase. You may need it later in case the card is lost or stolen. If you are giving the card as a gift, give both the card and the paperwork.

Using a Gift Card

  • Use gift cards promptly to minimize fees and avoid the chance of misplacing them.
  • A gift card is like cash with one possible exception. If it’s lost or stolen, you may be able to get a replacement if it is reported promptly to the issuer and you can document the purchase and provide the card’s ID number.
  • If you have a problem with a gift card, contact the company or bank that issued it and have your paperwork available when you call. Most companies will have a toll-free number or internet address for questions and complaints.
  • If you’re unable to resolve a gift-card problem with a retail issuer, contact the Federal Trade Commission or call toll-free 1-877-FTC-HELP (1-877-382-4357). If the gift card was issued by a bank, contact the Comptroller of the Currency’s Customer Assistance Group or call toll-free 1-800-613-6743.

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Office: 703-222-8435 (8:00 a.m. - 4:30 p.m. Monday-Friday)
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