Office of Environmental and Energy Coordination

Fairfax County, Virginia

CONTACT INFORMATION: Our office is open 8:30AM-5PM M-F

703-324-7136
TTY 711

12000 Government Center Pkwy, Suite 533
Fairfax, VA 22035

Kambiz Agazi,
Director

CECAP February/March 2021 Public Outreach Campaign

Thank you for your support of the Fairfax County Community-wide Energy and Climate Action Plan (CECAP) and the public outreach campaign around climate action taking place in February and March 2021. On this page you will find an abundance of resources to send, share, and speak out about to your network.

Whether you are an individual county resident or a representative of a local organization, the materials below are suitable for a wide variety of audiences. Please feel free to customize these materials as necessary to suit your target audience, but do be mindful that the substantive content provided is carefully crafted and is based on current research on climate messaging that aligns with principles of human psychology and known heuristics. 

CAMPAIGN TIMELINE

February 1, 2021: Initial public education materials and messaging are available, public meeting dates announced

February 1-22, 2021: Staggered release of short-form videos and articles on the OEEC website

February 22, 2021: Online public surveys open, additional public engagement materials and messaging will be made available

February 23, 2021: Virtual public meeting on energy issues

February 25, 2021: Virtual public meeting on transportation, development, and waste issues

March 14, 2021: Online public surveys close

If you have questions about any of the content provided here, or suggestions for additional pieces of content, please email cecapoutreach@fairfaxcounty.gov

On January 25 and January 27, 2021, the Office of Environmental and Energy Coordination (OEEC) hosted two information sessions for potential outreach partners in connection with this campaign. During these sessions, which were identical, OEEC staff covered CECAP fundamentals, the reasons for public outreach, the goals of the February/March campaign, and the plans for education and engagement

Please click here to view or download the presentation slide deck from the info sessions.

Below you will find links to download three separate promotional toolkits. Each toolkit contains promotional language pertaining to the public meetings taking place the week of February 22, language to help promote the surveys that are open until March 14, and general informational/educational language. The social media graphics included in the sections further down this page are also to be used for email, newsletters, or web posts.

Please click here to view/download the Twitter language toolkit.

Please click here to view/download the Facebook language toolkit.

Please click here to view/download the email/newsletter language toolkit.

Below you will find links to download a variety of graphics sized for Twitter. These graphics may also be suitable for emails and newsletters, or to post on a website. Some of these graphics contain text matching the messaging included in the promotional toolkits provided above. Others are simply photographs matching the themes of some of the messaging.

Graphic Link Description
General Public Meeting Text  White text overlaid on teal background with public meeting dates
Dual Public Meeting Promo Text White text overlaid on blue and red background, advertising both meetings
February 23 Dedicated Graphic Meeting info for Tuesday, Feb. 23 with image
February 25 Dedicated Graphic Meeting info for Thursday, Feb. 25 with image
General Survey Promo Graphic Online survey promo with text and image
General Survey Promo Laptop Text only promo of public surveys with laptop imagery
Dual Photo Survey Promo General survey promotional language with two images
Energy Survey Promo Energy issues survey promo with photo
Transportation Survey Promo Transportation, development, and waste survey promo with photo
68% of County Residents Stat Dark blue background with text describing a stat
75% of County Residents Stat Red background with text describing a stat
76 Million Trees - Image of Trees Image of a forest from above, no text
Cost of Food Image with Text Descriptive text over gold background with image of grocery store shelves
Disease Vectors Image with Text Image of mosquito on finger with descriptive text over teal background
Every Action Matters Photo and Text Image of electric car plugged in with tag line over dark blue background
General Climate Change Image Image of tree straddling a pleasant sunny climate and a stormy, dry climate, no text
General Flood Image Image of a flooded street, no text
Image of Traffic and Home Energy Use  Split screen image of traffic at a standstill and a single family home with the lights on, no text

Below you will find links to download a variety of graphics sized for Facebook. These graphics may also be suitable for emails and newsletters, or to post on a website. Some of these graphics contain text matching the messaging included in the promotional toolkits provided above. Others are simply photographs matching the themes of some of the messaging.

Graphic Link Description
General Public Meeting Text White text overlaid on teal background with public meeting dates
Dual Public Meeting Promo Text White text overlaid on blue and red background, advertising both meetings
February 23 Dedicated Graphic Meeting info for Tuesday, Feb. 23 with image
February 25 Dedicated Graphic Meeting info for Thursday, Feb. 25 with image
General Survey Promo Graphic Online survey promo with text and image
General Survey Promo Laptop Text only promo of public surveys with laptop imagery
Dual Photo Survey Promo General survey promotional language with two images
Energy Survey Promo Energy issues survey promo with photo
Transportation Survey Promo Transportation, development, and waste survey promo with photo
68% of County Residents Stat Dark blue background with text describing a stat
75% of County Residents Stat Red background with text describing a stat
76 Million Trees - Image of Trees Image of a forest from above, no text
Cost of Food Image with Text Descriptive text over gold background with image of grocery store shelves
Disease Vectors Image with Text Image of mosquito on finger with descriptive text over teal background
Every Action Matters Photo and Text Image of electric car plugged in with tag line over dark blue background
General Climate Change Image Image of tree straddling a pleasant sunny climate and a stormy, dry climate, no text
General Flood Image Image of a flooded street, no text
Image of Traffic and Home Energy Use  Split screen image of traffic at a standstill and a single family home with the lights on, no text

Below you will find links to download a variety of graphics sized for Instagram. These graphics may also be suitable for emails and newsletters, or to post on a website. Some of these graphics contain text matching the messaging included in the promotional toolkits provided above. Others are simply photographs matching the themes of some of the messaging.

Graphic Link Description
General Public Meeting Text White text overlaid on teal background with public meeting dates
Dual Public Meeting Promo Text White text overlaid on blue and red background, advertising both meetings
February 23 Dedicated Graphic Meeting info for Tuesday, Feb. 23 with image
February 25 Dedicated Graphic Meeting info for Thursday, Feb. 25 with image
General Survey Promo Graphic Online survey promo with text and image
General Survey Promo Laptop Text only promo of public surveys with laptop imagery
Dual Photo Survey Promo General survey promotional language with two images
Energy Survey Promo Energy issues survey promo with photo
Transportation Survey Promo Transportation, development, and waste survey promo with photo
68% of County Residents Stat Dark blue background with text describing a stat
75% of County Residents Stat Red background with text describing a stat
76 Million Trees - Image of Trees Image of a forest from above, no text
Cost of Food Image with Text Descriptive text over gold background with image of grocery store shelves
Disease Vectors Image with Text Image of mosquito on finger with descriptive text over teal background
Every Action Matters Photo and Text Image of electric car plugged in with tag line over dark blue background
General Climate Change Image Image of tree straddling a pleasant sunny climate and a stormy, dry climate, no text
General Flood Image Image of a flooded street, no text
Image of Traffic and Home Energy Use  Split screen image of traffic at a standstill and a single family home with the lights on, no text

 

The following videos are relatively timeless, they do not contain dated information pertaining to this campaign. If you would like to embed a video in a newsletter, website, or email, click "Share" beneath the video frame on YouTube and select "embed" to copy and paste the embed code.

The first video, entitled "Climate Action in Fairfax County: Be a Part of the Solution" is now live on YouTube. Here is the link to view the video: Climate Action in Fairfax County: Be a Part of the Solution - YouTube

The second video, called "Climate Action For Your Health: Join The Movement" is available on YouTube as of February 8, 2021. Here is a link to view the video: Climate Action For Your Health: Join the Movement - YouTube

The third video, called "Climate Action For Our Economy" is available on YouTube as of February 16, 2021. Here is a link to view the video: Climate Action For Our Economy - YouTube

Fairfax Virtual Assistant