Fairfax County Parks Honored for Discovery Trail Map
The Fairfax County Park Authority’s 2016 Discovery Trail Map-Presidential Election has been honored by the Virginia Recreation and Parks Society (VRPS). The special election-year version of the popular map program won a VRPS award for Best Promotional Effort-Traditional in a population area greater than 100,000. Officials from the Park Authority accepted the award from VRPS at the organization’s annual meeting in Hampton Roads, Virginia.
Discovery Trail maps are targeted at children and families and are designed to increase visitation to and awareness of the county’s nature centers, historic sites and lakefront parks. Since 2016 was a presidential election year, last year’s Discovery Trail Map had a presidential theme. Educational messages on the map connected former U.S. Presidents or some aspect of their administration to each of the 12 featured Park Authority sites.
Stickers could be collected at each of the 12 sites to place on the maps, and once children collected eight different stickers, they were eligible to receive a prize pack that included tickets to such park amusements as mini golf, pools, and boat, train and carousel rides. Children who received prize packs were also entered in a drawing for one of three bicycles and safety helmets donated by a local bicycle shop through the Fairfax County Park Foundation. The map promotion from Memorial Day to Labor Day directly led to 10,592 total visits to the 12 featured parks, and 657 prize packs were awarded. Similarly, the program generated tremendous online and social media interest and engagement.
VRPS is a private, non-profit professional organization, founded in 1953. Its purpose is to unite all professionals, students, and interested lay persons engaged in the field of recreation, parks and other leisure services in Virginia. Each year, VRPS honors individuals, departments and organizations throughout the state that have demonstrated excellence in any of several areas during the previous year. Nominees are judged by a jury of peers.
For more information, please contact the Public Information Office at 703-324-8662 or via Parkmail@fairfaxcounty.gov.