It’s the summer of LOVE in Fairfax County.
The celebration marks the 50th anniversary for the tourism slogan “Virginia is for Lovers.” Visit Fairfax, the county’s official tourism marketing organization, received a state grant for this event.
“Fairfax County indeed has such a wide array of tourism experiences, and we welcome our visitors and residents to explore these locations during this exciting summer program,” said Barry Biggar, president and CEO of Visit Fairfax.
You can share the love by visiting the iconic sign as it travels the county—and share your photos using the hashtags #FXVA, #SHAREWHATYOULOVE or #LOVEVA.
Find LOVE at The Plaza at Tysons Corner Center from now until May 19 before it moves.
Once the sign is taken to its permanent home, the letters will be creatively bedazzled by several of the artists-in-residence at the Workhouse Arts Center, making it a unique piece of art that visitors will enjoy for years to come.
Fairfax County promotes tourism and arts as part of its strategic plan to grow and diversify the economy. Tourism is an instant revenue generator in Virginia. In Fairfax County alone, the tourism industry contributes over $3 billion to the economy.
Arts also produce an economic impact for the county with more than $98.2 million in total spending. This is one reason the county created the state’s first interjurisdictional arts and culture district that encompasses the 55-acre Workhouse Arts Center. Since it was founded in 2008, the Workhouse Arts Center has been a hub for cultural activities in the southern part of the county.
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