From its conception in the 1920s, Route 1 was a critical element in the transportation network for the United States, connecting the major cities of the East Coast. A predecessor to the interstate highway system, the post-WWII boom car culture spurred the development of an eclectic mi of housing, service stations, restaurants and motels along the Richmond Highway corridor, reflecting its role as a gateway to the DMV area.
The role continues to this day, with Huntington Metro Station serving as a gateway into the Metrorail system and Richmond Highway continuing to serve as a major transportation route, shopping destination, and connector to flourishing neighborhoods.
The Corridor + Gateway theme captures the exuberance of this era of transportation transformation with simple (yet iconic) forms, diverse colors, and bold lighting/signage.
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