Develop a Public Awareness Campaign

Take 12 Logo You can increase public awareness of an issue by conducting a social marketing campaign.

Social marketing is a method of using traditional, commercial marketing techniques (e.g., advertising, product placement) to influence behavior change and improve a targeted social outcome.

There are several ongoing social marketing campaigns that align with Fairfax County’s Prevention Goals. You may wish to incorporate these in your programs, organization, or community. Some examples include:

If you are interested in designing your own social marketing campaign, the U.S. Centers for Disease Control and Prevention (CDC) offers some resources:

Have a question or suggestion? Email the Prevention Staff for assistance.


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