The review and selection process includes three components:
Review Component 1: The grant administrator will review applications for eligibility.
Applicants interested in seeking FFF grant funding will initially submit details about their company, technology, and proposed project electronically through the online portal.Applicants may submit one application (companies that are affiliated through ownership, common management or leadership, and/or other control are considered under the same umbrella and may participate through one total submission). Companies that are affiliated with one another through majority ownership, common management, or common leadership, will be considered by the FFF as a single entity for purposes of awarding grants. The grant administrator will review applications submitted within the open application period on an ongoing basis. Applicants that are deemed ineligible will be notified by the Fairfax County Department of Economic Initiatives. The open application period for the first cohort of the Fairfax Founders Fund will begin at 9:00 AM on November 27 end on January 31st at 5:00 PM.
Review Component 2: The Fairfax County Department of Economic Initiatives (DEI) will evaluate eligible applications for completeness and demonstration of an achievable project proposal that aligns with program goals.
Applications that are deemed eligible will be reviewed by DEI staff and judged based on the following criteria:
- Completeness: Application is complete – all required questions are answered fully and demonstrate the applicant’s competence or expertise in the industry and the proposed FFF project.
- Market Intelligence: Application demonstrates the proposed FFF project addresses a stated problem and that customer discovery and market analysis have been conducted.
- Commercialization: Application demonstrates the applicant has identified target markets, a competitive pricing approach, and processes to bring to the product to market and to scale.
- Budget Milestones: Application demonstrates complete budget and tasks for the proposed FFF project.
Applications that do not meet all of the above criteria will not advance to Review Component 3. These applicants will be provided with feedback and information about regional resources to assist their company.
Applications that are considered to meet the above criteria will be forwarded to Review Component 3.
Review Component 3: DEI will engage with venture capital professionals, and/or technology / industry subject matter experts (“advisors”) to evaluate applications forwarded from Review Component 2 to make recommendations of funding awards.
DEI will consult with subject matter experts from organizations including the Fairfax County Economic Development Authority (“FCEDA”), venture capital professionals, and/or technology / industry advisors to review applications and advise on funding.
As part of Review Component 3, DEI may ask an applicant to do an interview or pitch meeting (in-person or virtual) with DEI and one or more of its advisors.
Review Component 3 will be based on the following factors:
- Market Need and Opportunity: Is the applicant customer-focused? Do they have a clear understanding of product-market fit and the overall market opportunity? How big is the market for applicant’s product? What is the value proposition for the target market (e.g., increased functionality, savings, enhanced efficiency)? Is there a plan to overcome market entry barriers and is there a path to commercialization? What testing and validation have been performed and/or planned?
- Innovative Technology: Is the applicant’s product or service innovative? What are the technology-related risks? Is the company leveraging any meaningful intellectual property (“IP”)?
- Milestones: Does the proposed project have clear development milestones and a realistic timeline?
- Budget: Is the proposed budget reasonable to achieve the proposed project milestones? Is the required 50% match compliant, clear, and logical?
- Company / Management: Are the founder(s) / management team committed to building a successful business? Do the founder(s) / management team have the necessary qualifications (skills, knowledge) to do so? Do the founder(s) / management team demonstrate the ability to pivot when necessary?
- Overall Quality of Submission: Was the FFF application complete and prepared with care?