As the holiday season approaches, we encourage you to consider the profound impact purchasing decisions have on the county’s vibrant community. This Small Business Saturday on Nov. 29, shop local and support the heart and soul of our economy.
Small businesses make up over 90% of all businesses in Fairfax County, fueling local job creation and bringing unique character to local neighborhoods. When you choose local establishments, your dollars stay right here, directly supporting the entrepreneurs and families who call Fairfax home.
For truly special gifts, residents can look no further than the county's local "makers," who are featured in the Made in Fairfax network. This initiative connects the community with local artisans and small-scale producers creating everything from gourmet food products to handcrafted jewelry and unique home goods. It’s the perfect way to find one-of-a-kind gifts while investing in the local creative economy.
This Small Business Saturday, commit to shopping small. Seek out that charming boutique, that neighborhood cafe or that innovative local maker. Make a big impact with your small purchases, and find a local maker business near you at the Made in Fairfax directory.
Tips for Small Business Owners
If you own a small business and are looking for guidance on how to drive traffic to your shop, we've created a toolkit just for you. This essential toolkit reveals three specific, budget-friendly promotions you can deploy to maximize sales on Black Friday and Small Business Saturday.
These include:
- The Community "Give-Back" Raffle
- The "Early Bird" Incentive
- Optimizing Your Google Business Profile
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