Project Partner​: Tysons Partnership​ (now Tysons Community Alliance (TCA) )

Project Goals:​

• Create a multi-phase branding campaign, including​
• Community Activation Events​
• Media Outreach, including social media​
• Sponsorships​
• Strategic Marketing Efforts​
• Explore changes to the Tysons Partnership business model to ensure organizational financial stability and appropriate community engagement​

Funding Summary​:

County Investment: $630,000​
Partner Investment: $630,000​
Total Investment: $1,260,000​​

County Funding to Date: $630,000​
Direct Revenue Generated: N/A​

Project Milestones:​

• Developed and implemented the Tysons Activation Program & Brand Guidelines​
• Guide areas of Marketing and Branding​
• Templates for Activation Programs for members to implement​
• Developed Tysons Economic Report​
• Summarize and highlight key data findings ​
• Ensure competitiveness of the Tysons submarket​
• Engaged services to evaluate future funding models and organizational planning​

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