Project Partners​:  Department of Planning and Development (DPD)​ | Department of Transportation (FCDOT)​ |Virginia Department of Transportation | Department of Public Works & Environmental Services (DPWES)​ | Greater Springfield Chamber of Commerce​ | Springfield Civic Association​ | Springvale Civic Association | Monticello Woods Civic Association | Springfield Town Center​

Project Goals:​

• Provide place branding for Downtown Springfield​
• Strengthen community and state agency partnerships through project collaboration​
• Inform other community branding initiatives​
• Build support for engagement and action for broader revitalization efforts in Springfield​, such as the planned Frontier Drive Lighting Project

Funding Summary​: 

County Investment: $100,000​
Total Investment: $100,000​

County Funding to Date: $100,000​
Direct Revenue Generated: N/A​

Project Milestones:​

• Branding package for Gateway signage completed in 2020​
• Four Gateway Signs installed in 2023​
• Springfield Community Business Center Commuter Parking Garage opened in September 2024​

Project Outcomes

• ​The investment expanded the community branding work and commuter garage gateway sign to create a network of four welcome signs.
• Leveraged an additional $161,000 in funding from re-purposing of expiring development proffers, as well as residual revitalization bond funds,  in addition to the allocation of approx. $100,000 in Federal transportation project fund to construct the 5th flagship gateway signage as part of the new Springfield Commuter Parking Garage.
• 35,000-60,000 vehicles drive past the welcome and gateway signs each day, (based on VDOT traffic counts at Old Keene Mill and Backlick Road).
• Engaged over 1,000 community and civic association members in brand development, through participation in community surveys and public meetings.