Opioids Topic Pages

In 2019, the Fairfax Opioid and Substance Use Task Force launched a multi-platform public awareness campaign to bring attention to the opioid crisis and resources available in the Fairfax community. These campaigns seek to reassure people experiencing opioid substance misuse that they are not alone, that it is important to stay connected to others and that help is available.

The materials in the toolkit represent different communication campaigns that Fairfax County implemented during this time.

We encourage you to use these tools to help prevent opioid misuse, dispel stigma and provide resources to aid in recovery.

Social Media Images

Each image shares suggested messaging around stigma, prevention, awareness and treatment, but feel free to use your own.

Note that some social media platforms require certification for paid advertisements about drug misuse or addiction; please check a platform’s ad policies to learn more possible requirements.

Download All Social Media Images Listed Below (106 MB .zip File)

Social Media Images

Break the Silence

Break the Silence ad

Break the silence about #OpioidMisuse. You don’t have to do it alone. Reach out for help.

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Don't Need to Be a Statistic

Don't Need to

The #OpioidCrisis is real. Get help if you are struggling or know someone who is.

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Ride to Recovery

Ride to Recovery ad

Prevent #OpioidMisuse. The first step is recognizing the problem. The next is getting help.

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Ask for Help

Ask for Help ad

Ask for Help. You don’t have to solve it alone. Help for #OpioidMisuse is available.

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Not Recreational

Not Recreational ad

If you are feeling pressure to use opioids, you can get help today. #OpioidAwareness

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Talk to Someone

Talk to Someone ad

Talk to someone about #opioids and what you are feeling. Talk it out. #BreaktheSilence

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The Life You Deserve

Life You Deserve ad

Give yourself the life You deserve. Today can be the first day of your recovery. #OpioidAwareness

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Don't Hurt Alone

Don't Hurt Alone ad

Take the first step. You don’t have to face it alone. Get help for #OpioidMisuse today.

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Get Back Up

Get Back Up ad

When you fall, support is available to help you get back up. #OpioidAwareness

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Videos

Four of the videos in this toolkit feature testimonials from real people being treated by the Fairfax-Falls Church Community Services Board (CSB) who shared their experiences with opioids and their decision to seek treatment. The audio is real and drawn from interviews with four individuals in treatment; however, the images in the video do not represent the actual people speaking.

The fifth video is a compilation of people in treatment sharing their experiences and advice for others. Note that some social media platforms require certification for paid video placements about drug misuse or addiction; please check a platform’s ad policies to learn more possible requirements.

View Complete Opioid Toolkit Playlist on Youtube

Maria Testimonial (0:30 video)

Maria video testimonial

Maria is a chronic pain sufferer who describes how her responsible prescription use eventually led to heroin use. She talks about her commitment to treatment and hopes for the future.

YouTube Video

Sam Testimonial (0:30 video)

Sam Testimonial video ad

Sam is a soccer player who explains how a prescription for a knee injury led to heroin use. He shares his determination to recover for his children.

YouTube Video

Dwight Testimonial (0:30 video)

Dwight Testimonial ad

Dwight is a 61-year-old man who reflects on the triggers that can lead to relapse. He shares his hopes for a brighter future.

YouTube Video

Lucas Testimonial (0:30 video)

Lucas testimonial ad

Lucas, a man in his late 20s, talks about the several times he sought treatment in the past and why this time is different.

YouTube Video

If I Could Do it Again (0:30 video)

If I Could Do It Again vdieo

Compilation of individuals in treatment who reflect on what they might have done differently in the past and their advice to young people based on their experiences.

YouTube Video

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