In 2019, the Fairfax Opioid and Substance Use Task Force led a multi-platform public awareness campaign to bring attention to the opioid crisis and resources available in the Fairfax community. The materials in the toolkit represent different Could Be You communication campaigns that Fairfax County implemented during this time. Images and videos were developed and tested for that campaign, and are now available to download in English, Spanish, Chinese, Korean, Vietnamese, Arabic and French. These campaigns sought to reassure people experiencing opioid substance misuse that they are not alone, that it is important to stay connected to others and that help is available.
New social media creative was added to the toolkit in 2023 to keep the conversation going and to provide new context to the ongoing issue.
We encourage others to use all of these tools to help prevent opioid misuse, dispel stigma and provide resources to aid in recovery.
Opioid Campaign Communication Toolkit
Use this updated toolkit to help prevent opioid misuse, dispel stigma and provide resources to aid in recovery.
Discover graphics and social media posts in English and Spanish.