Opioids Topic Pages
In 2019, the Fairfax Opioid and Substance Use Task Force launched a multi-platform public awareness campaign to bring attention to the opioid crisis and resources available in the Fairfax community. These campaigns seek to reassure people experiencing opioid substance misuse that they are not alone, that it is important to stay connected to others and that help is available.
The materials in the toolkit represent different communication campaigns that Fairfax County implemented during this time.
Social Media Images
Each image shares suggested messaging around stigma, prevention, awareness and treatment, but feel free to use your own.
Note that some social media platforms require certification for paid advertisements about drug misuse or addiction; please check a platform’s ad policies to learn more possible requirements.
Break the Silence
Break the silence about #OpioidMisuse. You don’t have to do it alone. Reach out for help.
Don't Need to Be a Statistic
The #OpioidCrisis is real. Get help if you are struggling or know someone who is.
Ride to Recovery
Prevent #OpioidMisuse. The first step is recognizing the problem. The next is getting help.
Don't Hurt Alone
Take the first step. You don’t have to face it alone. Get help for #OpioidMisuse today.
Get Back Up
When you fall, support is available to help you get back up. #OpioidAwareness
Videos
Four of the videos in this toolkit feature testimonials from real people being treated by the Fairfax-Falls Church Community Services Board (CSB) who shared their experiences with opioids and their decision to seek treatment. The audio is real and drawn from interviews with four individuals in treatment; however, the images in the video do not represent the actual people speaking.
The fifth video is a compilation of people in treatment sharing their experiences and advice for others. Note that some social media platforms require certification for paid video placements about drug misuse or addiction; please check a platform’s ad policies to learn more possible requirements.
Maria Testimonial (0:30 video)
Maria is a chronic pain sufferer who describes how her responsible prescription use eventually led to heroin use. She talks about her commitment to treatment and hopes for the future.
Sam Testimonial (0:30 video)
Sam is a soccer player who explains how a prescription for a knee injury led to heroin use. He shares his determination to recover for his children.
Dwight Testimonial (0:30 video)
Dwight is a 61-year-old man who reflects on the triggers that can lead to relapse. He shares his hopes for a brighter future.
Lucas Testimonial (0:30 video)
Lucas, a man in his late 20s, talks about the several times he sought treatment in the past and why this time is different.
If I Could Do it Again (0:30 video)
Compilation of individuals in treatment who reflect on what they might have done differently in the past and their advice to young people based on their experiences.
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