Demographic Data
Pop-Facts: Demographic Snapshot Report
This report lets you zoom in on demographic changes and trends that impact your market. The Demographic Snapshot features population by race, sex and age ranges, household size, type and value, and household income details.
Pop-Facts: Census Demographic Overview Report
This comprehensive report contains Census 2000 data for key demographic variables such as population, income and single race classification.
Pop-Facts: Demographic Trend Report
Contains 2000 Census, 2010 and five-year projections for population, households, sex, age, race and income to give you a snapshot of a particular area.
Household Trend Description
This report includes population, households, families, housing units, group quarters population, household size and various income variables. Detailed income breaks are provided for all households, as well as percentage change between reporting years.
Business Data
Consumer Spending Patterns Report
This report provides expenditure totals for various consumer product groups, including apparel, entertainment, food at home, healthcare, household equipment, transportation; and more. Expenditures are represented in annual aggregate, per capita, and average household expenditures for both 2010- and five-year projections. The Market Index to USA for both years is also given.
Retail Market Power (RMP) Opportunity Gap - Retail Stores Report
The RMP Opportunity Gap – Retail Store Types report provides a comparison between both business sales and household expenditure estimates for a variety of retail outlets. The retail stores contained in this report are derived from the North American Industry Classification System (NAICS). The household expenditure estimates constitute the demand column of the report, and the business sales estimates constitute the supply column. The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet in the specified reporting geography. When the demand is greater than (less than) the supply, there is an opportunity gap (surplus) for the retail outlet.
Demographic reports are powered by Nielsen Claritas, and are available to download in PDF format.