The primary objective of the Commercial Profiles Pilot is to gain valuable insights into the chosen districts, consumer behavior, local demographics, and visitor patterns. The profiles are a data template assembled as a tool to enhance county staff’s ability to make data driven decisions about future interventions, strategy, or program recommendations, as well as to support local commercial district organization efforts. Data synthesized in the profiles provide relevant demographic, performance, and economic health insights for Fairfax County’s commercial districts
Uses for the data and insights include:
- Future place-led economic development work
- Evaluate future commercial district interventions
- Business investment and promotion opportunities
- Market identification opportunities
- Community empowerment
Phase II of the study will select additional commercial districts to study. This includes current planning areas, shopping centers that are outside of the county’s special planning areas, areas with existing partnership or organizations, economic impact, and use One Fairfax’s vulnerability index.