This project, known as Parking Reimagined, aims to evaluate existing parking rates and determine if adjustment of parking rates to meet current demand is appropriate, while also examining County administration of parking regulations. Parking Reimagined will include an in-depth evaluation of off-street parking and loading rates and regulations. The goal of this effort is to modernize parking and loading requirements, creating greater flexibility in the provision of parking for current and future land uses. The initiative will involve an extensive analysis of parking and loading supply and demand factors, as well as local, regional, and, to some extent, national parking and loading trends.