Solid waste collection companies that provide service in Fairfax County are required to hold a Certificate to Operate (CTO), essentially a license to do business as a trash collector. Licensed collectors are listed as Permitted Solid Waste Collection Companies on the county website. 4TP requires licensed collectors to share waste reduction and/or recycling information (a “touchpoint”) with their residential customers at least four times per year (hence 4TP). Participation in 4TP will be considered as part of evaluating the renewal of each collector’s CTO every year.
The 4TP requirement takes effect on January 1, 2023, with the first touchpoint to be delivered to customers by March 31, 2023. Collectors can generate their own touchpoints (content) to share with customers or can choose to distribute content made available by SWMP. Self-generated touchpoints must be reviewed and approved by SWMP prior to distribution. Distribution to residents should be completed by the end of each quarter, specifically March 31, June 30, September 30, and December 31 each year. Please see SWA 22-005 Guidance on Four Touchpoints Initiative (4TP).
The core of the 4TP requirement is the provision of stand-alone information to residential customers. Example forms of acceptable touchpoints include (but are not limited to) the use of phone-based applications/platforms, phone “blasts” to customers, email or hard-copy newsletters, postcards, flyers, and cart tags/stickers. Providing a URL to a website (e.g., somewhere on the bill or in the Statement of Service) will not be considered an acceptable touchpoint, although URLs may be used as part of any touchpoint to point the customer to further information on the chosen topic.
First Quarter 2023
Please see the attached (Fairfax Recycles Fall 2022) for the 2023 first quarter four touch point content to send to your customers. If you plan on using your own content, please send it by March 1, 2023 to Lainie Cooke, at Lainie.Cooke@fairfaxcounty.gov, and Erica Carter, at Erica.Carter@FairfaxCounty.gov, to confirm accuracy and compliance. The deadline for submitting to your customers is March 31, 2023.