Meet Roberta, Marketing Research and Analysis Manager
Name: Roberta Korzen, CPRP
Position: Marketing Research and Analysis Manager, Marketing and Communications Office, Fairfax County Park Authority
My name is Roberta Korzen and I am an award-winning professional with over 20 years of experience in marketing, communications, public relations and event management. I have served in the public, private and government sectors, and in parks and recreation for the past 12 years. I was born and raised in Virginia and graduated from George Mason University with a bachelor’s degree in communication.
I got my start in the parks and rec world as the Communications Manager for Arlington County Parks and Recreation. For the past seven years I have served as the Golf Marketing Specialist for the Fairfax County Park Authority’s (FCPA) seven courses. Despite never playing golf prior I immersed myself in the sport and became a subject matter expert and avid golfer. I have helped to move golf into the digital age and championed efforts to grow the game through diverse programs and events.
I have been involved with the Virginia Recreation and Park Society throughout my career and am currently the Chair-Elect for the Northern Service Area Board. I became a Certified Park and Recreation Professional in 2021 through the National Recreation and Park Association.
I was recently promoted to the position of Marketing Research and Analysis Manager and am beyond excited to help shape the future of FCPA’s marketing efforts. Working for FCPA has been an amazing journey with great people and facilities to support!